"Mar·ket·ing"
The word we use to refer to the traditional disciplines and new web technology methods of "going to market" with a product or service.
Date: 1561
1 a : the act or process of selling or purchasing in a market.
b : the process or technique of promoting, selling, and distributing a product or service.
2 : an aggregate of functions involved in moving goods from producer to consumer
"Mar·ket"
Etymology: Middle English, from Old North French, from Latin mercatus trade, marketplace, from mercari to trade, from merc-, merx merchandise.
Date: 12th century
1 : a meeting together of people for the purpose of trade by private purchase and sale.
Reference: Merriam - Webster's Collegiate Dictionary.