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"Mar·ket·ing"
The word we use to refer to the traditional disciplines and new web technology methods of "going to market" with a product or service.

Date: 1561

1 a : the act or process of selling or purchasing in a market.

b : the process or technique of promoting, selling, and distributing a product or service.

2 : an aggregate of functions involved in moving goods from producer to consumer

"Mar·ket"
Etymology: Middle English, from Old North French, from Latin mercatus trade, marketplace, from mercari to trade, from merc-, merx merchandise.

Date: 12th century

1 : a meeting together of people for the purpose of trade by private purchase and sale.

Reference: Merriam - Webster's Collegiate Dictionary.